{"product_id":"loreal-dia-richesse-demi-permanent-hair-colour-50ml-7-30-gold-blonde","title":"Loreal Dia Richesse Demi-Permanent Hair Colour 50ml-7.30 Gold Blonde","description":"\u003cp\u003eDIARICHESSE is L'Oréal's next generation tone-on-tone colour, designed for natural hair and offering rich, deep reflects and incredible softness. Along with its sister range DIALIGHT, it replaces the old Richesse de Diacolor and Hi.Richesse ranges.\u003c\/p\u003e\n\n\u003cp\u003etechnology: Alkaline Technology\u003cbr\u003e\nOn natural hair the cuticle scales are closed. The\u003cbr\u003e\nalkaline agents in DIA Richesse, slightly open the hair\u003cbr\u003e\nfiber allowing colorants to penetrate the cuticle.\u003c\/p\u003e\n\n\u003cp\u003eresults:\u003cbr\u003e\nUltra-shiny hair\u003cbr\u003e\nProfound, rich tones\u003cbr\u003e\nExceptional coverage\u003cbr\u003e\nIncredible softness\u003cbr\u003e\nGradual fading\u003c\/p\u003e\n\n\u003cp\u003eusage:\u003cbr\u003e\nCoverage of first white hair\u003cbr\u003e\nAdding tone\u003cbr\u003e\nBack to natural\u003cbr\u003e\nUp to 1.5 levels of lift\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":50143960727818,"sku":"Diarichesse-HC-1VZG-DH21","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/0793\/2426\/files\/diarichesse_96632c4f-4979-4fec-83b7-9bb717d8a89e.png?v=1793106567","url":"https:\/\/amazonfreshhairsupplies.com\/products\/loreal-dia-richesse-demi-permanent-hair-colour-50ml-7-30-gold-blonde","provider":"Amazon Fresh Hair Supplies","version":"1.0","type":"link"}