Loreal Dia Richesse Demi-Permanent Hair Colour 50ml-7.30 Gold Blonde

DIARICHESSE is L'Oréal's next generation tone-on-tone colour, designed for natural hair and offering rich, deep reflects and incredible softness. Along with its sister range DIALIGHT, it replaces the old Richesse de Diacolor and Hi.Richesse ranges.

technology: Alkaline Technology
On natural hair the cuticle scales are closed. The
alkaline agents in DIA Richesse, slightly open the hair
fiber allowing colorants to penetrate the cuticle.

results:
Ultra-shiny hair
Profound, rich tones
Exceptional coverage
Incredible softness
Gradual fading

usage:
Coverage of first white hair
Adding tone
Back to natural
Up to 1.5 levels of lift